Discover the history of Salora Salora
Scandinavian minimalism and Dutch common sense provide a strong combination that come together in our beautiful products.
The origin of SALO-RA
Its history begins in 1928 in Salo (Finland), where the gentlemen Nordell and Koskinen built crystal receivers for the new Finnish radio station. Other battery powered radios followed soon after, and in 1930 mains powered. In 1945, after the Second World War, the company was renamed SALORA O.Y. The name was a combination of the city of SALO and the product Radio. SALORA grew and with 300 people, 15,000 radios were produced annually.
Start producing televisions
In 1957, SALORA started producing televisions and by the early 1970s, 1,000 TVs were produced a day with 2,000 people. Wireless telephones for the military and railways were started in the late 1950s. In 1966 the export of TVs to Sweden also started. At the end of the 1970s, 60% of the production was destined for export. In 1978 a partnership was formed with NOKIA – under the name “MOBIRA” for the production of mobile phones.
Entry into the European market
In 1981 monitors were put into production for IBM. Then, in 1982, the mobile phone division was transferred to NOKIA and in 1984 NOKIA bought a majority of the shares of SALORA. In the same year, SALORA started making TVs for a well-known Japanese brand, for the entire European market. In 1992 SALORA was taken over entirely by NOKIA
At the beginning of 2006, SALORA is taken over by Salora International BV. From this period onwards, Salora primarily engaged in the production of televisions, (portable) DVD players and audio products. Later the range was expanded with Action Cameras and Dash Cameras.